Fully funded in less than 24 hours!!

The new Electric Kettle we created with Fellow is now fully funded on Kickstarter with almost 800 backers in less than 24 hours!

Most electric kettles don’t consider the aesthetics of the environment they live in. They often look as if they come from the world of office consumer electronics, not of food and craft. When Fellow approached us to work on their new electric kettle, they wanted to change this. After the success of their Stagg Stovetop model, Fellow knew how important good design and quality products were to people, especially in their kitchens. Most kitchens are the heart of the home, and in the creation of this latest model, we took special care to create a highly functional and elegant object that is designed to live out on the counter proudly, for frequent use. 

As this was the second product in a line, we wanted to be sure it was a recognizable extension of the current design language. While the iconic shape of the handle stayed the same, we needed to redesign the form to accommodate the added electronics for this model, while keeping the overall design language consistent. To do this, we increased the height and overall proportions of the kettle, as well as designing a new lid that feels great in hand.

Instead of simply making the base a docking station for the kettle, like other electric models, we wanted to give a new degree of control and access for the user. For the form, we took a minimalist approach, referencing the square, perpendicular lines found in most kitchen architecture; the goal was to both reduce visual clutter in an already cluttered environment, as well as elevate the kettle and present it as sculpture on the counter. In terms of function, we know that dialing in a precise water temperature is a crucial part of unlocking the flavors and aromas from any coffee or tea, so we gave the base a perfectly proportioned temperature adjustment wheel that disappears, lowering flush to the surface, when not in use. The thoughtfully designed temperature wheel on the front right on the base is balanced by a discrete and essential display on the front left, so users can easily control temperature.

Professional tools do not need to lack beauty, quite the opposite, we stripped away all unnecessary details leaving only the forms and functions you truly care about. When the Stagg EKG is turned on, the base comes to life, and when it’s off, it remains quiet, minimal and elegant in any environment.