Award-winning designer Nick Cronan strives to create meaningful products that last. A graduate of California College of the Arts, Nick comes from a family of Bay Area designers, branding experts, and entrepreneurs; 'design' was a dinner table conversation topic throughout his childhood. He has brought those values to his practice over the last 20 years, serving as design director for Beats by Dre at Ammunition Group, where he managed a team of designers, engineers, and developers to create a new line of products prior to the Apple acquisition. At Yves Béhar's fuseproject, he led the design of the Mission One, the high-speed, zero-emissions electric motorcycle, and the One Laptop Per Child, a collaboration with MIT Media Lab to produce a $100 laptop for children in developing countries. Its design appears on postal stamps in Uruguay and Rwanda's 500-franc banknote.
Nick began his career as a footwear designer at The North Face. Since then, he has won more than 100 international awards for projects, including his sustainable packaging for PUMA's Clever Little Bag, the recipient of a Green Dot Award. His design for Fellow's Stagg electric kettle and the Ode Brew Grinder are Red Dot Award recipients. He has worked with clients including Kodak, L'Oreal, Google, Hims, Herman Miller, Prada, and Samsung, and has designs in the permanent collection of the Cooper-Hewitt at MoMA and the Chicago Art Institute. In 2013, he co-founded Branch Creative with longtime colleague and friend Josh Morenstein.
Nick is passionate about the outdoors and devoted to addressing climate change inside and outside the studio. He collaborates with scientists, farmers, and environmentalists, building products and experiences that strive to work with nature, not against it. Nick lives in Berkeley, California, with his wife and two daughters.