industrial design

Robin by Nextbit

Phones are no longer about simply talking to another person. They are about communicating with the world, with oneself, and one’s environment.

Nextbit partnered with Branch to design the first cloud-based smartphone that brings the power of the cloud to everyone. This phone is for people who are tired of the status quo and crave something with more personality. We believe that smartphones aren’t limited to soft rectangles, metal, and glass.  We approached this smartphone differently.

Branch designed the Robin to feel unique and honest; the placement of every element is arranged so that each port, button and sensor feels elegant and intuitive.  

The Nextbit Robin departs from the icon of the traditional smartphone. We designed the Robin to stand apart from the crowd while focusing on what matters most: the experience of communication and connection with oneself and the world around them.