Industrial Design, Branding
Stagg EKG for Fellow
A beautiful electric kettle designed to live out on your counter. Building on the success of their stove top pour-over kettle The Stagg, Fellow partnered with Branch to take the Stagg to the next level and created a new electric kettle called the Stagg EKG.
Coffee and tea require a wide variety of temperatures to extract the best flavors, so the Stagg EKG has a control knob on the right of the base allowing you to select your desired water temperature ranging from 135°F to 212°F. On the left, a discreet, black LCD screen indicates the desired “Set Temperature” and the “Real Time Temperature” to show the heating progress. When your water has heated, EKG has a built in Brew Stopwatch to help time your extraction.
On the back of the base you'll find a toggle that when switched to HOLD mode, will maintain your desired temperature in either Fahrenheit or Celsius for 60 minutes. When the toggle is not in HOLD mode, the kettle will go to sleep after reaching the set temperature.
Branch created a custom low res. font to maximize legibility without making the kettle feel overly digital. The interaction between the dial and knob allows for quick intuitive temperature adjustments that's a pleasure to use.