industrial design


Shift your state of mind

This is Thync, the first consumer wearable that enables you to shift mental states in minutes; feeling calmer or energized when you need it most. Designed for lifestyle use at home, work, or while commuting. The neuro-signaling device is operated with an accompanying app to deliver Thync Vibes, which help you achieve calm or increase your energy level.

Branch worked closely with the team at Thync to design and develop the Thync Module and Thync Strips. Based upon decades of research from neuroscientists and engineers from Harvard, MIT, Stanford and Arizona State University, Thync’s proprietary technology relies on low levels of pulsed electrical energy to signal specific neural pathways, allowing users to dial up or dial down their stress responses and energy levels.

Thync’s safety is supported by more than 40 years of electrical stimulation product use and has been tested and validated on thousands of people in labs and real world scenarios. In some of these studies, Thync has shown its neuro-signaling can reduce the brain’s response to stress in a chemical-free manner, providing a safe alternative with no side effects to chemicals, caffeine or other stimulants. The study showed that using Thync’s Vibes resulted in significant reduction of physiological and psychological stress, with 97 percent of the subjects stating the effects induced greater relaxation than a placebo treatment.

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