At CES 2025, L'Oréal unveiled L'Oréal Cell BioPrint, a tabletop hardware device that provides personalized skin analysis in just five minutes, using advanced proteomics – the study of how protein composition in the human body affects skin aging.

Branch not only designed the physical hardware device, but was able to design the entire CES installation, marking the second straight year of environmental design and collaboration.

L'Oréal Cell BioPrint uses a groundbreaking approach that reveals how mechanisms in the human body can affect skin's appearance, and through an exclusive partnership with Korean startup NanoEnTek. L'Oréal Cell BioPrint produces a personalized skin assessment in minutes including:

Skin's Biological Age: How fast is skin aging? L'Oréal Cell BioPrint can calculate skin's age and provide personalized advice on how to slow down the appearance of aging.

Ingredient Responsiveness: Will certain active ingredients work on one's skin? L'Oréal Cell BioPrint minimizes guesswork by helping to predict responsiveness to certain key ingredients such as retinol.

Shifting from Reactive to Proactive Skincare: Is one's skin prone to dark spots or enlarged pores? L'Oréal Cell BioPrint can help predict potential cosmetic issues before they become visible, enabling users to take proactive steps to help protect the beauty of their skin.