January 6, 2023
Launched at CES 2023 Brow Magic is an at-home eyebrow makeup applicator that allows users to apply precise, customized eyebrow makeup in the form of a temporary tattoo. By combining sophisticated micro-printing technology with AR powered makeup application the Brow Magic device enables you to achieve results within seconds that would otherwise require the delicate hand of a trained expert.
Branch worked closely with the team at L’Oréal to integrate the existing technology platform into an ergonomic, intuitive, and beautiful form factor. By reimagining the original technology in the context of beauty products Branch was able to bridge the gap between functionality and aesthetics to create a truly innovative device.
See more at https://www.loreal.com/en/articles/science-and-technology/magic-brow-ces-2023-innovation/