Brow Magic

The future of cosmetics

Leveraging emerging technology in machine printed, non-permanent tattoos, L’Oréal Brow Magic makes professional results accessible at home. Using 2,400 micro nozzles and high resolution printing technology with up to 1,200 drops per inch (dpi), L’Oréal Brow Magic is the first handheld, lightweight, electronic brow makeup applicator to provide consumers with their most precise brow shape in seconds.

Historically, achieving a desired eyebrow look requires multiple products, time and expertise—with precise results often requiring expensive professional services like microblading. With L’Oréal Brow Magic, people can achieve a personalized eyebrow look at home based on their natural brow and facial features.

Using L’Oréal’s Modiface AR technology, L’Oréal Brow Magic scans the user’s face and makes recommendations for microblading, micro-shading, or filler effects.