Accessible makeup through advanced technology

An estimated 50 million people globally live with limited fine motor skills. This makes daily gestures like applying makeup challenging.  HAPTA is a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility, offering them the ability to steadily apply lipstick at home. HAPTA utilizes advanced gyroscopic stabilization technology to steady and level utensils, allowing people with limited hand and arm mobility the ability to apply makeup with confidence and independence.

The key to HAPTA is its combination of built-in smart motion controls plus customizable attachments that give the user an improved range of motion, increased ease of use for difficult-to-open packaging, and precision application that is otherwise hard to achieve to help individuals feel confident, independent, and empowered to enjoy the self-expressive power of beauty.